Orange Thinking

Orange thinking is a concept of combining two powerful perspectives, aligning them strategically by establishing a common end, and synchronizing and integrating plans to bring about change.

The discipline of Psychology tells us that the color yellow represents ENERGY and the color red represents PASSION. Together they are orange which represents FOCUS and ENTHUSIASM, which is an ideal environment for change.

The challenge is implementation.  There are three steps to turning one’s thinking orange.

  1. The fist step is to identify where the energy in an organization comes from.  What is the brightest shining light and what is it shining on?
  2. The second step is to determine what driving forces exist.  Where does the passion lie?
  3. Finally, the energy and the passion need to be reoriented towards the same objective.

Aligning red and yellow forces creates an impact at a visceral level and it facilitates overcoming inertia inherent in the organization.  Like traffic cones, orange thinking enables movement towards making a change in the world.



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How many emails do you have in your inbox? Do you really want one more? Your employees feel the same way. You are competing for their attention and so you must craft your message so that critical information gets through.

To reach your organizational goals your team needs to counterbalance ambiguity with good organization design. You need your employees to be able to talk about your goals consistently and passionately without a PowerPoint.

You must contextualize communication around your strategic objectives for communication is the lifeblood of your organization and essential to successful projects.

Hello World!

Ok, so this isn’t the first post but we are starting fresh. Have you ever experienced a moment when you wondered what you were supposed to know but don’t given your age? Questions might pop into your mind such as, when should I go see the doctor for a physical or how do I get investment advice?

I know some of this knowledge is supposed to be passed down from parents but what if that didn’t happen?  Would you rely on television commercials or Google? Would you try to strike up a conversation with a buddy at work? How will you know you are getting good advice?

Adulting-101 will tackle some of the questions that we can’t put off any longer.  I hope this starts a conversation and possibly provides some helpful guidance occasionally.